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About the Plant NOVA Natives campaign
One of nine regional campaigns within the Plant Virginia Natives partnership.

Partners Meeting Jan 2024
Alan Ford after his TEDx presentation
The TEDx included a segment of the movie Hometown Habitat
Alan Ford giving a TEDx talk about the campaign
Joanne Hutton leading workshop
May 2017 Greenstreat Gardens
May 2017 VNPS Pot plant sale
Greenstreet using our handout holder
March 17 Oakton Library exhibit
May 2016 Greenstreet Gardens promoting native plant sales
Sept 2015 VNPS plant sale
Sept 2015 booth at Runnymede Park in Herndon
October 2017 Fairfax Fall Festival
Aug 2015 Plant NOVA Natives participated in the Virginia Nursery _ Landscape Association_s f
Oct 2015 event
Oct 2015 Checking out the Native Plants for Northern Virginia guide
April 2016 booth
Aug 2015 Plant NOVA Natives participated in the Virginia Nursery _ Landscape Association_s field day
April 2017 Linda Ethington gets the prize for most beautiful Plant NOVA Natives booth!
April 2017 Native plants coloring banner at Springfest
2017 Bluebell Festival at Merrimac Farm Wildlife Management Area
Feb 2016 Representatives of PNN staffed the Ask a Landscaper booth at the Capital Remodeling and Gar
Sept 2017 FACS-IPL event
2017 Hometown Habitat Screening
2017 Hometown Habitat Screening
2017 Hometown Habitat Screening
2017 Hometown Habitat Screening
2017 Hometown Habitat Screening
2017 Hometown Habitat Screening
2017 Hometown Habitat Screening
March 2017 UU Congregation of Fairfax Environmental Stewardship Fair
McLean Hamlet garden club President Patricia Frye presents a prize to resident Clay Winters for yard
Becky Halbe  and Dudley pollinator costume
Oct 2015 volunteer training at Morven Park in Loudoun County
Alan Ford being recognized by the Fairfax County Board of Supervisors for his years of volunteer ser
Oct 2015 volunteer training at the Prince William Government Center
April 2017 Linda Ethington gets the prize for most beautiful Plant NOVA Natives booth!
Aug 2015 Plant NOVA Natives participated in the Virginia Nursery _ Landscape Association's field day

Plant NOVA Natives is the all-volunteer, joint marketing campaign of a grand coalition of non-profit, governmental, and private groups, all working to reverse the decline of native plants and wildlife in Northern Virginia. Our strategy is to encourage residents as well as public and commercial entities to install native plants as the first step toward creating wildlife habitat and functioning ecosystems on their own properties. All are welcome to participate in this collective action movement! ​

Preparations for the campaign, including the development of the Native Plants for Northern Virginia, began in 2011. The social marketing campaign officially launched in 2014.


Native plant species evolved within specific regions and dispersed throughout their range without known human involvement. These plants form the primary structure of the living landscape and provide food and shelter for native animal species. Native plants co-evolved with native animals over many thousands to millions of years and have formed complex and interdependent relationships. Many species of Virginia’s wildlife including migratory songbirds rely exclusively upon native flora to provide food and cover. Many butterflies and other animals such as the snowberry clearwing moth (featured in our logo) require specific plants for their survival. All these species are in sharp decline. We can turn that around and create a Northern Virginia where humans share their properties with the rest of the living world. Our guide Native Plants for Northern Virginia is available for free online as pdf or in print for a small fee.

We are unincorporated and have no paid staff. Overall guidance for the campaign is conducted by the Steering Committee, consisting of representatives of the partnering organizations and other volunteers. All are welcome. The various functions of the campaign are handled by volunteers. At each Steering Committee meeting, we ask ourselves this question: "Have we considered the effect of our decisions today on our goals to diversify our organization and our outreach?"

Contact Us

Got questions or comments? Are you interested in being a campaign partner?

Contact us at:


Most of our campaign activities are provided by volunteers and partnering organizations. We also welcome donations which we use to pay for stickers on plants at garden centers, door hangers for the Tree Rescuers to distribute, tabling materials for volunteers at events, Facebook ads, conference expenses, our website, and other incidental expenses. The Community Foundation for Northern Virginia is acting as our fiscal sponsor, as Plant NOVA Natives is not by itself a legal organization. We are also grateful for grants from the Virginia Department of Forestry.


The original development of this website and the creation and printing of the guide were funded in part by the Northern Virginia Regional Commission and through grants from the US Department of Commerce, NOAA, to the Virginia Coastal Zone Management Program, Additional funding for printing costs of the Plant NOVA Natives guide came from the 95 Express Lanes Grants and the program partners. Currently the guide is funded by the Potowmack Chapter of the Virginia Native Plant Society.

Help us realize our goal of encouraging 100,000 people in Northern Virginia to plant at least one native plant intentionally in the next few years! Steering Committee meetings are held approximately monthly—all are welcome! Dates and times can be found on our calendar.

Starting your own native plant campaign? 

We share our "lessons learned" on our "How we created our native plant campaign" document.


(See addtional partners on the Plant NOVA Trees website.)

Audubon Society of Northern Virginia
Capital Nature

Clifton Institute

Deco Footprint

EcoAction Arlington

Faith Alliance for Climate Solutions

Fairfax County Restoration Project

Friends of Accotink Creek

Friends of Dyke Marsh

Friends of Huntley Meadows Park

Friends of Little Hunting Creek

Friends of Wolf Trap

Green Muslims

Green Roots

Habitat Network
Kingstowne Cares Conservation Club 

Leesylvania State Park

Loudoun Wildlife Conservancy
Master Gardeners - Fairfax County

Master Gardeners - Green Spring
Master Gardeners - MGNV
Master Gardeners - PW
Master Gardeners - Loudoun
Master Naturalists - Fairfax
Master Naturalists - Arlington
Master Naturalists - Merrimac Farm
Master Naturalists - Banshee Reeks

Meadowlark Botanical Gardens
Mow Cow
Nature by Design

Nature Forward
Northern Virginia Conservation Trust
Northern Virginia Regional Commission
Northern Virginia Soil and Water

     Conservation District
Piedmont Environmental Council

Plant Virginia Natives
Potomac Appalachian Trail Club
Prince William Conservation Alliance

Prince William Dept. of Public Works
Prince William Wildflower Society

Quiet Clean NOVA
Reston Environmental Action
Sierra Club – Great Falls group

Sustainability Matters
Virginia Cooperative Extension
Virginia Coastal Zone

     Management Program
Virginia Department of Forestry
Virginia Native Plant Society (VNPS)
VNPS, Potowmack
Watermark Woods

Willowsford Conservancy

Wild About Clifton

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